Privacy policy

Privacy Policy

Information pursuant to art. 13 of EU Regulation 2016/679

The information included in this notice (hereinafter, “Privacy Policy”) is provided pursuant to art. 13 of EU Regulation 2016/679 (“GDPR”) to those who interact with the website www.improveathletes.com (the “Website”), to explain how their personal data are collected and processed when they use the Website, as well as to outline the choices at their disposal with respect to the processing of their personal data.

The information is provided only for the Website www.improveathletes.com and not for any other websites that may be accessed by the user via links available on the Website.

  1. Data Controller

The data controller is Improve S.r.l. (hereinafter, the “Website Owner”, or the “Data Controller”), with registered office in Milano, Via Socrate, 67.

Email: Info@improveathletes.com

  1. Personal data subject to processing

Navigation data

The computer systems and software procedures used to operate this Website collect, during their normal operations, some personal data whose transmission is implicit in the use of Internet communication protocols.

This information is not collected to be associated with identified data subjects, but, through processing and association with data held by third parties, it could allow users to be identified.

This category of data includes IP addresses (internet addresses assigned to the user’s computer by the internet service provider), domain names of the computers used by users who connect to the Website, browser (for example Firefox or Internet Explorer), date, time of the request and other parameters relating to the operating system and the user’s computer environment.

Data provided voluntarily by the user

The optional, explicit and voluntary sending of enquiries to the Data Controller through the Website or by means of electronic mails to the addresses indicated on this Website entails the subsequent acquisition of the sender’s email address, which is necessary to respond to requests, as well as any other personal data included in the e-mail.

Contact data of the user for direct marketing

If you give your consent to the reception of direct marketing communications, we will process your contact data to send you our newsletter and other promotional content through digital channels (Email, SMS, Whatsapp).

Your consent to the receipt of direct marketing communications is optional, and you may withdraw it at any time.

Purchase data 

When you order a product, we will process the relevant data (name, surname, address, billing information) to manage your purchase orders and carry out the related activities (shipment of goods, billing, payment processing).

  1. Cookies

This website uses cookies. To know more, please read our cookie policy, available at cookie policy

  1. Purposes and legal bases of the processing

The personal data provided will be processed in compliance with the conditions of lawfulness pursuant to art. 6 of the GDPR, for the following purposes:

Processing and data involved

Description of purposes

Legal Bases

Retention Period 

Provision of service 

(Navigation data)

Enabling you to browse the Website.



Monitoring the correct functioning of the Website

Preventing frauds and abuses.

The contractual necessity to provide the service to users (Art. 6.1.b. GDPR).

The legitimate interest of the Data Controller to ensure the proper functioning of IT systems and preventing frauds (Art. 6.1.f. of the GDPR)

Your data will be processed for the time required in order to enable you to access and to browse the Website, and in order to monitor the correct functioning of the Website and ensure the prevention of frauds, and in any case for no longer than 30 days from collection.

Enquiries
(contact data and content of enquiry)

Responding to the enquiries you send us.

The contractual necessity to provide a service requested by the user (Art. 6.1.b. GDPR).

Your data will be stored for no longer than 6 months from collection.

Purchase of products 

(Billing information)

Your data will be used to process your purchase orders and related activities (shipment of goods, billing, payment processing).

The contractual necessity to provide the products requested by the user (Art. 6.1.b. GDPR)

Your data will be kept for the time required in order to fulfill our contractual obligations towards you.

Analytics

(Website usage data)

Analyzing your navigation data – in a pseudonymized form – for statistical purposes and in order to improve the quality of the services and the functioning of the Website.

The legitimate interest of the Data Controller in conducting statistical analyses and improving its services (Art. 6.1 f. GDPR)

Your navigation data will be retained - in a pseudonymized form - for no longer than 24 months from collection.

Direct marketing and newsletter

(contact data)

Sending you commercial and/or promotional information as well as advertising material or engaging in direct selling of products, services or engaging in market research endeavours. For example, we may send you emails or use instant messaging or social media, or contact you by phone through an operator to illustrate commercial offers, initiatives and promotions relating to our products and services (including products and services other than those you requested).

Your consent (Art. 6.1.a GDPR).

Your data will be retained until you withdraw your consent.

Compliance with a legal obligation

Your data may be used to comply with legal obligations of the Data Controller.

Compliance with a legal obligation (Art. 6.1.c. GDPR).

Your data will be retained for the time required to comply with the legal obligation at issue (e.g. for statutory fiscal requirements).

Enforcement of rights 

Your data may be used to enforce a right of the Data Controller before or out of Court (i.e., for illicit uses of the Website).

Legitimate interest of the Data Controller to enforce its rights (Art. 6.1.f. GDPR).

Your data will be retained for the time required to  enforce our rights and, in any event, for a period not longer than the applicable statute of limitation.

  1. Recipients and categories of recipients of personal data

The data may be processed by subjects appointed by the Data Controller as personnel authorized to process personal data, and may also be communicated to third parties, who provide services to the Data Controller, acting in the capacity as data processors or as autonomous data controllers. In particular, the data will be communicated to:

  • subjects that provide services for the management of the information system and communication networks, including e-mail and Website management, and purchase management;
  • third parties who collaborate with the Data Controller for direct marketing activities;
  • competent authorities for compliance with legal obligations and / or provisions of public bodies, upon request.

The updated list of data processors and persons in charge of the processing is available at the registered office of the Data Controller and can be consulted by making an informal request, also via email at the following email address: info@improveathletes.com

  1. Transfer of personal data to a third country and / or an international organization

The personal data provided will be transferred to Countries in the European Union and Countries outside the European Economic Area in order to comply with the aforementioned related purposes. The data will only be transferred to Countries which provide a level of protection adequate to the one set out by the EU applicable legal framework, or by means of the implementation of adequate safeguards to protect your data, such as the Standard Contractual Clauses issued by the EU Commission with the implementing decision (UE) 2021/914 of June 4th 2021. In any case, the data transfer will comply with the recommendations (n.1/2020 and n.2/2020) issued by the European Data Protection Board (“EDPB”). Data subjects may obtain information about the guarantees for data transfers by writing an email to info@improveathletes.com.

  1. Rights of the data subject

Pursuant to the Articles 15 and seq. GDPR, data subjects have the right to send the Data Controller the following requests: access to your personal data; correction or cancellation of the same or limitation of the processing that concern it; opposition to processing; data portability in the terms set forth in Article 20 cit. Without prejudice to any other administrative or judicial appeal, data subjects who deem that the processing concerning them violates the GDPR, have the right to lodge a complaint with a supervisory authority, particularly in the Member State in which they habitually reside, work, or in the places where the alleged violation occurred (Article 77 cit.).

To exercise the above rights, data subjects may contact the Data Controller at the addresses indicated in point 1 of this information notice.


In addition, we want to inform you that you have the right to withdraw your consent for marketing purposes at any time by sending an email to info@improveathletes.com

  1. Updates

This privacy policy may be amended and / or supplemented as a result of any subsequent changes and / or regulatory additions, update or provision of new services or technological innovations.